Roadmaps for Strategic Travel

It's been said that 'strategy is everything'. There are certainly good arguments to support that statement especially those that pertain to your business.

Most people wouldn't dream of taking a road trip without a map. But many businesses feel they can 'fly by the seat of their pants' and do just fine. No plan, no map, no strategy and no real direction. Where does that usually take you? In most cases, the land of frustration which is full of shattered dreams, missed opportunities and plenty of headaches.

Your remedy? A well defined plan. If you are expecting great results from your business efforts, you have to put a plan in place to indicate where you are going to go. Because your marketing is the primary driver behind your sales efforts, you must put a strategic roadmap in place that defines where you want to go, why you should go there, what opportunities there are, what you can expect to achieve, how you will conquer and who you will win.

Your strategic marketing roadmap becomes the guide that answers the logical who, what, where, when, how and why questions. It includes a schedule, time line, resources required and budget needed to meet that revenue bogey that you established.

Knowing which pathways to take and include within your roadmap are key. And, knowing which 'vehicles' to use is equally important. You'll also want to be certain that your tactics are prioritized and are in logical sequence.

Capture results and measure the effectiveness of your plan. Simply having a plan doesn't guarantee anything. It is how you put your roadmap together, execute and manage it that will determine its effectiveness.

Go out there and enjoy your revenue-seeking travels...and be sure you know where you're headed!