Trade Show Excellence

Have you ever attended a trade show that was just absolutely 'over the top'? I still recall a show in Las Vegas several years ago that was undeniably first rate. It was actually a software company's annual conference, but it included numerous exhibitors and some of the normal trade show flair. The event included very well done exhibits, excellent conference sessions, plenty of food, entertainment - the list goes on. They even brought in the famed Doobie Brothers for two free concerts at the Hard Rock Cafe. Can't beat that.

While discussing the event with a colleague after returning from the conference, neither of us could find the right word to describe it. Finally, he nailed it - Galactic! Bigger and almost better than life.

Even though you may not be able to influence your next trade show beyond your company's exhibit, you can make your visitor's experience 'galactic'. Focus on doing everything right from your booth design to those who will be in your booth interacting with visitors.

You may also benefit from engaging the services of a trade show expert like Julia O'Connor. She provides online trade show training to ensure you maximize your show experience. This takes into account all of the components from pre-show planning to post-show follow-up - - and the all-important in-between tactics that need to be organized, planned and properly executed.

And, ensuring that your exhibit provides an engaging message to show attendees is critical toward your success. Skyline Exhibits & Design does an excellent job at determining what kind of exhibit is right for your company and then designing that exhibit for your display needs.

Don't cut corners and fail to plan for your trade show marketing. Simply showing up in your booth and watching aisle traffic will result in nothing more than disappointment. You can have a galactic experience with your next trade show if you plan, strategize and execute well. And, you'll be very pleased with the ROI.